Kiwis will remember that this year had its share of historic moments: from the traumatic war in Ukraine, to Tonga’s devastating eruption, and the passing of Queen Elizabeth. And yet we’ve seen lightness and optimism as we seek to find new ways to adapt and come together. We observed our first national public holiday for Matariki. We crowned our first ever medallists at the Winter Olympics. We marvelled at the unprecedented support for our Rugby World Cup champions, the Black Ferns.
Google’s Year in Search helps us explore the year through the lens of the questions we asked. What is the meaning of Matariki, how do you play Wordle and how do you make an NFT? And as our trending searches indicate, it’s been a year of momentous milestones, fun online fancies and people that will go down in the history books.
Let’s take a look at some key themes from our searches in New Zealand this year:
Going local and celebrating our culture
Alongside global moments, our searches show a keen interest in celebrating what is local. We looked for pottery, zumba and cooking classes nearby - maybe to learn how to whip up a pavlova! We wanted to find and define Matariki. Wayne Brown and Sam Uffindel piqued our interest in regional politics. And ‘Thor: Love and Thunder’ put Waititi on the world stage.
Sports has our hearts, minds and searches
With sporting heroes, matches and league tables, Kiwis were spoilt for sporting choice this year. The Winter Olympics, Commonwealth Games and a plethora of - rugby, soccer, rugby league - world cups and matches kept us entertained. Well established sporting champs like Israel Adesanya, Joseph Parker and Lydia Ko loomed large. Other breakout stars like Ruby Tui and Zoi Sadowski-Synnott captured our attention.
Curiosity and quirks…alongside COVID
The number of COVID cases or the locations of interest were still very much top of mind this year. And we had to learn quickly how to do a rapid antigen test. But despite this, our searches show a desire for distraction and amusement. We delved into the story of Anna Delvey, welcomed the arrival of Costco to our shores and somehow found time to play Wordle, Quordle, Heardle, Globle and Octordle!
Back to basics in the kitchen
This year our recipe lists show our desire to make from scratch as we searched for ways to make condiments like tomato relish, plum jam, and teriyaki sauce. For the first time in years we deviated from our banana bread obsession and other indulgent bakes found their way into our hearts and stomachs. Sugary sweets like hot cross buns, cinnamon rolls and chocolate brownies complimented more classic bakes like shortbread. On the savoury side, we showed our unwavering love for guacamole, which topped the savoury recipe list for the second year running! And explored Italian fare with spaghetti bolognese, gnocchi, focaccia and…macaroni cheese.
To dive into the data, check out New Zealand’s full trending* lists for 2022:
Overall:
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