New Zealand Blog
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The YouTube ads Kiwis chose to watch in 2015
Thursday, December 17, 2015
four-legged ball boys
, this year’s New Zealand YouTube Ads Leaderboard showcased the rise of made-for-YouTube content in 2015.
This year’s NZ Ads Leaderboard showcases brands that are finding new ways to capture people’s imaginations on YouTube, from Energy Online’s door knocking prank to longer form “made-for-web ads” from the likes of Lotto New Zealand and Air New Zealand.
The most watched YouTube ad in New Zealand this year was Air New Zealand’s
Men in Black Safety Defenders
. This marked the second year that the airline has taken out top spot with their entertaining take on safety videos.
Global brands made an appearance with Adidas’
There Will Be Haters
, Coca Cola’s
delivering longer-form videos that grabbed and held the attention of their respective audiences.
However, it was local creative from New Zealand that took out the majority of the top ten places on offer. Energy Online’s
gave the world a fright, Adidas Rugby’s
Force of Black
fired us up with the All Blacks and Lotto NZ’s
warmed our hearts with their father-son tale.
Here are the top 10 YouTube ads Kiwis chose to watch this year:
Men In Black Safety Defenders #AirNZSafetyVideo
Door knocking is so last century. See how we got rid of them.
شوف الناس بقلبك في رمضان | Remove labels this Ramadan
The unique connection
There Will Be Haters feat. Suárez, Bale, James and Benzema -- adidas Football
World's first Octopus photographer
Venus Williams and The Best Ball Boys in the World | ASB
Lotto Powerball "Imagine" - Pop's gift (extended version)
FORCE OF BLACK | adidas Rugby
Clash of Clans: Ride of the Hog Riders (Official TV Commercial)
The top 10 ads featured on the Leaderboard are calculated using an algorithm that factors in organic and paid views, watch time and also audience retention.
With YouTube watch time in New Zealand up 60% compared to last year, Kiwis are spending more and more time on YouTube. We look forward to seeing the work that brands create, broadcast and share in 2016.
Posted by Chris Dodson, Head of YouTube and Ads Marketing, Google Australia and New Zealand
The Year in Search: The Moments that Defined 2015
Wednesday, December 16, 2015
Each year at this time, we reflect on the moments that made us laugh, made us cry, and made us search, via our annual Year in Search. This was a year in which we celebrated a rugby win and lost a rugby hero in quick succession, and were captivated by news stories from the tragic Nepal earthquake to the new Royal baby.
Watch our video to rediscover the events, people and topics that defined 2015 around the world:
The hopes of a nation
It was always going to be a huge year for rugby, but the Cricket World Cup actually pipped the Rugby World Cup in terms of top trending searches for the year. The untimely passings of two of our most beloved rugby heroes, Jonah Lomu and Jerry Collins, topped the trending Kiwis that we were all searching for, and while Red Peak Flag was the most searched for off all the flag designs, it failed to carry the referendum earlier this month.
How did they do that?
‘How to’ searches are always particularly representative of the trends sweeping a country, but this year Kiwis were concerned with the quotidian - how to write a CV, how to lose weight, how to draw, and how to tie a tie.
We’re a curious bunch, and this year we were just as into the big tough topics (Isis, TPPA) as the metaphysical (love, the meaning of life), and the … well, grammatical (what is a noun, what is a verb). Parents should also check out the internet lingo list so they know their emojis from their dubsmashes.
Here are New Zealand’s top trending searches of 2015:
Cricket World Cup
Rugby World Cup
You can find more on these top searches and more at
2. Cricket World Cup
3. Cyclone Pam
4. Natalia Kills
5. Jonah Lomu
6. Google Classroom
7. Lamar Odom
8. Rugby World Cup
9. Jerry Collins
10. Caitlyn Jenner
News items of 2015 (Trending)
1. Cyclone Pam
3. Mayweather Pacquiao Fight
4. Rugby World Cup Final
5. Nepal Earthquake
6. Bali Nine
7. Charlie Hebdo
9. Red Peak Flag
10. Royal Baby
How to… (Most Searched)
1. Make Pancakes
2. Tie a Tie
3. Screenshot On Mac
5. Cook Quinoa
6. Get Rid of Pimples
7. Lose Weight Fast
8. Write a CV
9. Make Money
10. Draw a Dog
What is… ? (Most Searched)
2. The Time in New Zealand
5. Meaning of Life
6. Prime Number
9. A Noun
10. A Verb
1. Jonah Lomu
2. Jerry Collins
3. Willy Moon
4. Crystal Chenery
5. Shelton Woolright
6. Joseph Parker
7. John Campbell
8. Beau Monga
9. Katrina Dunlop
Global People (Trending)
3. Caitlyn Jenner
4. Ronda Rousey
5. Jarryd Haynes
6. Jeremy Clarkson
7. Charlie Sheen
8. Ruby Rose
Recipes (Most Searched)
1. Pancake Recipe
2. Banana Cake Recipe
3. Chicken Recipes
4. Brownie Recipe
5. Mince Recipes
6. Waffle Recipe
7. Cupcake Recipe
8. Lasagna Recipe
9. Pasta Recipes
10. Cheesecake Recipe
Who is… ? (Most Searched)
2. Natalia Kills
3. Lucy the Australopithecus
4. Willy Moon
5. The Stig
6. The Bachelor NZ
7. Gossip Girl
8. The Richest Person in the World
10. The Hollywood Star with HIV
Where is… ? (Most Searched)
7. Chuck Norris
10. 800 Words Filmed
Digital / Internet Lingo (Trending)
3. How Old Net
A Long Time Ago in a Galaxy Far Far Away
6. Snapchat Emoji
7. The Dress
9. OK Google
What was hot in 2015?
The "trending" queries are the searches that had the highest spike in traffic over a sustained period in 2015 as compared to 2014.
What topped Google’s charts?
The "most searched" queries are the most popular terms for 2015—ranked in order by volume of searches.
Hundreds of stories in depth
The 2015 Year in Search goes deeper than we've ever gone before. This year, we’re covering hundreds of news stories, sharing interactive guides and charts, and diving into the numbers by sharing things like how many times people searched for Adele (439 million, if you want to know!).
See how all of the biggest stories of the year compared:
to explore the rest of the 2015 Year in Search stories and top trending charts from around the world.
Posted by Annie Baxter, Head of Communications, Google Australia and New Zealand
#YouTubeRewind: Celebrating what you created, watched and shared in 2015
Wednesday, December 9, 2015
In 2015, you introduced the world to the latest
, opened up discussions about
diversity and inclusion
, and lip-synced in
in front of millions. The trends you participated in and the creativity you shared defined the year on YouTube in a bigger way than ever before.
It's time to celebrate. More than 150 YouTube creators from all over the world got together to relive not just the best moments of 2015, but also some of the most memorable viral clips from YouTube history (hey, it’s still our
10th birthday year
for a few more days yet …). The result: the 2015 installment of our annual Rewind video, featuring everything from YouTube dance prodigies, some of your favourite TV personalities, an epic plastic ball fight, and even a remix from Avicii.
Here are the top trending videos for 2015 in New Zealand, based on the amount of time people spent watching, sharing, commenting, liking, and more. This year, the list represents the amazing variety of creativity brought to YouTube each day, including film parodies, pranks, creative safety videos, movie trailers, and hilarious moments from traditional media and big names on YouTube.
Given the interest in the recent launch of the
YouTube Kids app in New Zealand
, it’s no surprise to see that a video from Peppa Pig took out the top spot this year. Four global television moments also made the top Trending Videos list in Australia, paying homage to widely popular YouTube trends including in-car singalongs, the reading of mean tweets, and lip sync battles.
Peppa Pig - 9 Episode Compilation 2!
Silento - Watch Me (Whip/Nae Nae) #WatchMeDanceOn
Men In Black Safety Defenders #AirNZSafetyVideo
Justin Bieber Carpool Karaoke
Mean Tweets - Music Edition #2
Lip Sync Battle with Will Ferrell, Kevin Hart and Jimmy Fallon
Star Wars: The Force Awakens Official Teaser #2
Fast & Furious Nerd Shocks Instructors
Old Men Grooving bust a move, and maybe their backs! | Britain's Got Talent 2015
Frozen Let it Go - In Real Life
When it comes to music, 2015 saw some of our fastest-rising videos of all time. Wiz Khalifa's "See You Again" reached over 1 billion views in just 6 months and Adele reached the year's top 10 in just a few weeks. The top 10 music videos collectively have more than 84 million subscribers, and these videos have collectively amassed more than 6 billion views in 2015.
Wiz Khalifa - See You Again ft. Charlie Puth [Official Video] Furious 7 Soundtrack
Maroon 5 - Sugar
Taylor Swift - Bad Blood ft. Kendrick Lamar
Justin Bieber - Sorry (PURPOSE : The Movement)
Silentó - Watch Me (Whip/Nae Nae) (Official)
Ellie Goulding - Love Me Like You Do (Official Video)
Rihanna And Kanye West And Paul McCartney - FourFiveSeconds
Omarion Ft. Chris Brown & Jhene Aiko - Post To Be (Official Video)
Major Lazer & DJ Snake - Lean On (feat. MØ) (Official Music Video)
Adele - Hello
And if you love staying on top of the most-anticipated new trailers, hottest music videos, and viral clips from YouTube creators, today we unveil the new
YouTube Trending tab
. This new tab in your YouTube app delivers the top trending videos directly to your Android, iOS, and desktop device. It's the best way to catch the videos, creators, and trends that people watch, share, and talk about each and every day. See 'em as they take off and before they appear in YouTube Rewind 2016. And for more Rewind fun, check out the
YouTube Rewind channel
Posted by Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team
Equipping teachers to inspire our kids into the jobs of the future
Wednesday, December 9, 2015
Introducing students to computer science has never been more critical to prepare them for the jobs of the future. While none of us know exactly what those jobs will look like, we do know they will require a greater ability to understand and engage in computational thinking and coding - across every sector. From medicine to mining, from fashion to food production, every industry is being transformed by computer science, and graduates are in high demand.
With many countries starting to focus on teaching computer science and coding in schools
it is critical that we have development opportunities for teachers to equip and inspire them with the skills they need to encourage the next generation of innovators. Google’s CS4HS program has been equipping teachers in New Zealand since 2011 by providing grants for hands on workshops for teachers. Through our
free online courses
through Adelaide University and our CS4HS workshops we’ve seen thousands of teachers inspired and equipped to implement this new curriculum.
are now open for our 2016 CS4HS program in
Australia and New Zealand
and are open until 26 February 2016.
If you want to know where computer science can take today’s students, check out
Careers with Code
. In the future, young Kiwis will use computer science to do great things, and it will all start with a great teacher with a passion for the topic.
Posted by Sally-Ann Williams, Engineering Community & Outreach Manager, Google Australia & New Zealand
Stay informed after quakes with Google Public Alerts for New Zealand
Monday, November 23, 2015
When an earthquake occurs, clear and timely information is often critical. From today, Google is making it easier to get important post-quake information when and where you need it with the launch of Google Public Alerts in New Zealand.
Within minutes of a moderate earthquake occurring, alerts will appear with the time of the quake, epicentre, magnitude and shaking intensity, supplied by
. The alerts will also include recommended actions from the
Ministry of Civil Defence and Emergency Management (MCDEM)
Alerts will appear on smartphones as notifications via the Google App. Alerts will also be accessible via Google Search and Google Maps on mobile or desktop.
We hope that bringing critical information together in one place will help people make informed decisions in times of crisis. This includes informing family and friends outside the affected area of the status on the ground, as well as individuals directly affected by the incident.
Google Public Alerts will also be valuable for the almost three million visitors who come to New Zealand every year. Visitors can be unfamiliar with local sources of information, so having information pushed to smartphones means more people can be informed when they need to be.
For more information visit
Posted by Craig Nevill-Manning, Engineering Director
Going Google just got easier
Thursday, November 19, 2015
research by Deloitte
suggests companies that prioritise collaboration are five times more likely to experience a considerable increase in employment, twice as likely to be profitable and twice as likely to outgrow their competitors. Google for Work — is a great way to realise those savings, with collaboration at its heart. Actually, we're so confident that Docs has all the features you need, without the ones you don't, that we're making it even easier for New Zealand businesses to give it a try.
Starting today, we’ll cover the fees of Google Apps for up to 3,000 users for businesses locked into an enterprise agreement (EA) with another provider until its contract runs out, when that business then signs up to Google Apps for the rest of its EA plus one year. We'll even chip in on some of the deployment costs to set companies up for success with one of our
Google for Work Partners
. Visit our
to learn more about the terms and conditions for this offer.
Nine years ago with Google Docs, we saw an opportunity to build something that would enable people to work together in new ways. Fast forward to today and Docs is a productivity powerhouse. Now’s a great time to give it a fresh look if you want to take advantage of its unmatched collaboration tools. We’ve made it easy by covering most of the features some
claim to be missing
and adding nifty new stuff like Voice Typing and Explore. All in all, we think businesses will find Google for Work offers the perfect tools for work. A number of well-known New Zealand businesses including Xero have already turned to Google Apps to power their IT.
There’s a new way of working, and we think that once businesses see Docs and the rest of Google Apps for Work in action, they’ll never want to go back. We want to help New Zealand companies experience it now, even those locked into an existing EA. You can read more
Posted by Renee Gamble, Head of Google for Work, Australia and New Zealand
Welcome the newest member of our family: the YouTube Kids app launches for New Zealand
Wednesday, November 18, 2015
For years, my family and I have watched countless hours of videos on all kinds of topics. We use video to learn and listen to
, to enjoy the
we love, and to ask and answer questions on
and beyond. With a world of video in our pockets, there’s a world of possibility and knowledge at our fingertips.
Today, we’re introducing the
YouTube Kids app to New Zealand
- an app built with parents and children in mind, that makes it safer and easier for kids to find videos on topics they want to explore. Since its release in the United States in February, the YouTube Kids app has been downloaded more than 10 million times, by families who rate it among the top kids apps available.
Now, Kiwi families will have a new way to discover and explore videos on every topic in, well, the universe. YouTube Kids is our first step in reimagining YouTube for families, built from the ground up with little ones in mind. Our family-friendly app makes it easier for parents and kids to enjoy the family content they love, and it’s now available to download for free on Google Play and the App Store.
Here are some of the key features:
Bright and playful design
We’ve designed the app to be easier for kids to use, with a brighter and bigger interface that’s perfect for little thumbs to navigate. And we’ve built in voice search so that even if your child can’t spell or type, they can still find videos of things they’re curious about. Your family can even enjoy their favourite videos on the big screen, using Chromecast, Apple TV, game consoles or a smart TV.
With larger images and bold icons, it’s fast and simple. And we’ve built in voice search so that even if your child can’t spell or type, they can still find videos of things they’re curious about.
We’ve built the YouTube Kids app to be a safer version of YouTube, a family-friendly place for kids to explore their imagination and curiosity. You can browse channels and playlists in four categories: Shows, Music, Learning, and Explore, or search for videos of particular interest to your family.
Your favourite Kiwi kids shows
The Moe Show
are in YouTube Kids, alongside
Thomas the Tank Engine
National Geographic Kids
. You’ll also find unique content from Kiwi producers such as
Nia’s Extra Ordinary Life
We’ve built options into the app that help you control the experience for your kids and put parents in the driving seat.
Learn how the app works:
When parents open YouTube Kids, we explain upfront how our systems choose and recommend content and how to flag videos. We always try to make the videos available in the app family-friendly but no system is perfect, so if you ever find a video you’re concerned about, please flag it. This helps make YouTube Kids better for everyone.
We’ll also prompt you to make a choice about how broadly you want your child to explore - turn search on to access millions of family-friendly videos, or turn search off to restrict your child’s experience to a more limited set. Either way, parents decide the right experience for their family from the get-go.
Let the app be the bad guy with a built-in timer that lets you limit kids’ screen time. The app alerts your child when the session is over, so you don’t have to. (You’re welcome. ;) )
Sometimes you need a little peace and quiet! You have an option to turn off background music and sound effects, so your kids can keep watching while you catch a breath.
Parents have the ability to set their own passcode.
YouTube Kids is available for free starting today in New Zealand on
. We’re so excited to help kids and families discover, learn and create in new ways. From our family to yours, happy exploring!
Posted by Malik Ducard, Dad of three, and Global Head of Family and Learning, YouTube, who recently watched an episode of
with his youngest son.
Take a walk on the wild side with Street View in New Zealand
Thursday, November 5, 2015
of the Milford Track to the
of the Kepler Track, you can now explore some of the most stunning parts of New Zealand’s wilderness with the launch of seven of the world-renowned ‘
’ on Google Street View. Known for the beauty of their remote multi-day treks, the Great Walks are a favourite destination for hikers around the world, and are now available in 360-degree panoramic imagery right from your smartphone or computer, with Google Maps.
Collected with help from our friends at New Zealand’s Department of Conservation using the
, this new imagery shows off New Zealand’s natural beauty while inspiring hikers around the world to plan a trip.
Our intrepid trekker collector Matt checks the lenses of the Google Trekker at Lake Te Anau on the Kepler Track
Take in the view of Lake Waikaremoana from
, look down at the Hollyford Valley from
, or check out the
tallest waterfall in New Zealand
— all without breaking a sweat.
looks over Lake Waikaremoana which translates to ‘sea of rippling waters’ in
on the Routeburn Track is quite a hike at 1,515 meters. (It’s easier to get to from your phone).
Dropping 580 meters from Lake Quill, the
on the Milford Track are bigger than Eiffel Tower.
Emerging from the
on the Heaphy Track you might not see hobbits, but if you’re very lucky you can sometimes spot
. They’re even more common at
which is a fur seal breeding ground.
Wander through an
on the Heaphy Track. (Eat your heart out, Peter Jackson).
Say hi to
on the Heaphy Track
Even without seals,
knows how to put on a good show.
If you’re enjoying the coast, why not head south to the
on Stewart Island? Once you’ve explored that, you can head north again to the Abel Tasman Track and cross
The Falls River suspension bridge
over the Kohaihai River.
An impressive 47-meter long suspension bridge takes you over
It’s just a hop, step and a
over the Kohaihai River on the Abel Tasman Track
New Zealand’s Great Walks have long been on the bucket list of keen outdoors people from all around the world. We hope by bringing the
tracks to Street View, these images will not only help people who are about to trek them prepare, but give anyone who wants to virtually roam the beauty of the Great Walks an opportunity to do so. And you can view more Street View collections from around New Zealand here.
Posted by Cynthia Wei, Program Manager, Google Street View
Oliver Lonsdale crowned national Doodle 4 Google winner
Wednesday, October 21, 2015
In June we announced our latest Doodle 4 Google competition, in which we asked school students across New Zealand to draw their own version of the Google logo, inspired by the theme “If could travel back in time I would....” Now, over 7000 doodles later, we can announce the winning doodle!
Congratulations to Oliver Lonsdale from Rolleston School, Christchurch. Oliver has won a Chromebook laptop and Nexus tablet for himself and $10,000 worth of technology for his school, as well as 10 Nexus tablets for being a National Year Group Winner. His doodle will be featured on
early next year.
Oliver’s Doodle was titled “Amelia the Great”. Oliver said "If I could travel back in time I would go back and see Amelia Earhart. She was the first women to fly the Atlantic Ocean. She vanished in 1937 somewhere in the Pacific Ocean. She set the fastest transcontinental flight in 1933.”
The National Age Group Winners spent yesterday at the
Voyager Maritime Museum
in Auckland for the unveiling of the National Winner.
Oliver Lonsdale, George Wolfgramm, Caleb Lightfoot and Grace Elzenheimer
were given a behind-the-scenes tour of the of the Museum and had a very special sailing experience on the scow Ted Ashby. The young doodlers also saw their work in a special display at the museum. A huge thanks to Karen Walters and Leichelle Tanoa for helping put together a special day of celebration at the Voyager Maritime Museum.
Thank you to all our thousands of doodlers from across New Zealand, and look out for Oliver’s doodle on our homepage.
Posted by Leticia Lentini, Brand and Event Marketing Manager, Google New Zealand
Google gives Kiwis the perfect beats for any occasion
Tuesday, October 20, 2015
Let’s all agree — mornings can be tough. Unless you’re an early riser who thrives on being up and about before dawn, it can take a little motivation just to get out of bed.
The right music can easily lift your mood and help you shift up a gear. From today, if you’re a Google Play Music subscriber in New Zealand you’ll find it easier to get the perfect sounds for every moment of your day.
Whether you’re hitting the treadmill, studying for upcoming exams or unwinding after a long day at the office, when you open the app you’ll be able to select a station for a particular mood or activity.
Stations have been specially developed to fit the New Zealand lifestyle, including the classic
Taking a Hike
in our great outdoors. There are also specially commissioned stations of great Kiwi artists, from the
Flying Nun Experience
Women of Aotearoa
You can also download these stations to listen to when you’re offline, see what song is up next, and add, remove or rearrange them to suit your taste. Or you can start a new station based on any song in the mix. You can also search for a particular station you like or activity you want to find music for.
With more than 35 million songs to choose from on Google Play Music, it can be hard to figure out what to listen to. Whether you prefer spacing out to
, rollin’ to
or reliving the good times with some of the
country’s greatest hits
, you’re sure to find a playlist to suit your situation with the updated Google Play Music app in New Zealand.
Posted by Brandon Bilinski and Elias Roman, Google Play Music product managers
Doodle 4 Google voting starts today
Friday, September 25, 2015
Earlier this year we announced the
Doodle 4 Google
competition for 2015, which gives New Zealand students the chance to have their version of the Google logo on our homepage for a day, and win prizes for their school.
We asked young doodlers to represent the theme: ‘If I could travel back in time I would...’ More than 7,000 students across the country grabbed their pencils and paints to take part.
Google volunteers then narrowed the field down to 100 finalists, and were also given a chance to pick their personal favourites.
From the 100 doodles shortlisted by our Googler volunteers, two external judges—
Karen Walters and Liam Barr
—helped to choose our winners. Now it’s up to the public to
for their favourite in each age group and narrow it down to the top four.
Karen Walters and Liam Barr pick the top 20 finalists
The top 20 finalists for 2015
Voting starts today, so make sure to get voting for your favourite doodle to appear on the Google New Zealand homepage.
To vote, visit
Leticia Lentini, Events Magician and Branding Marketing Manager whose favourite doodles include
Momofuku Ando’s 105th Birthday
Google's look, evolved
Wednesday, September 2, 2015
Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again:
So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!
Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.
This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.
You’ll see the new design roll out across our products soon. Hope you enjoy it!
Posted by Tamar Yehoshua, VP, Product Management & Bobby Nath, Director of User Experience
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