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Gangnam Style Makes YouTube History: First Video to Hit 1 Billion Views
Saturday, December 22, 2012
A million views? You know what's cool? A billion views.
Today, a 34-year-old K-Pop artist made online video history when his viral video,
, smashed our records and became the first video ever to reach one billion views. Yup, that’s right one BILLION views!
PSY's success is a great testament to the universal appeal of catchy music-- and er, great equine dance moves. In the past, music distribution was mostly regional. It was more difficult to learn about great artists from around the world.
ut with a global platform at their fingertips, people are now discovering and sharing amazing music from all over the planet, by artists like Brazilian
One billion views is an incredible number, but the PSY-nomenon goes beyond that. Check out these stats:
PSY was already big in Korea, but in 2012, he became a global celeb as Gangnam Style quickly spread from Seoul and the pacific to North America, South America, and Europe.
It’s been seen at least 1 million times in close to 75 countries, making it one of the most global music sensations ever!
From a one-thousand person flash mob in
to cover videos
, hundreds of thousands of parodies have been uploaded to YouTube, some of which have tens of millions of views. In fact, fan tributes to Gangnam Style are now being viewed 20 million times every single day.
remix with Hyuna
has 200 million views alone.
"Gangnam Style" was YouTube's top rising search of 2012 and on October 6th, we saw more than five million searches for “gangnam style” in a single day. Check out
demonstrating some of our most popular YouTube searches this year.
For those interested in the business side: a number of
have been posted claiming “Gangnam Style” has generated over $8.1 million in advertising deals, hit more than 2.9 million in song downloads since July, and achieved other incredible feats!
Since late last month, people have clicked to buy the track on iTunes over 600,000 times helping make PSY
the first Korean artist ever
to rank #1 on the U.S. iTunes chart and
#1 in over 30 more countries
Perhaps what’s most impressive about this feat is that it took just over five months to happen. To give this milestone some context, here’s a chart of Gangnam Style’s rise to popularity versus Justin Bieber’s “Baby,” the video that previously held the most-watched video title:
Congratulations to PSY, the flash mobbers, K-Pop fans and people who love fun across the globe. Considering the Gangnam Style dance was the number one dance-related search on YouTube this year, you better make sure you
brush up on your moves
before New Year's Eve.
The kind of amazing creativity and unique connection between people all over the world that resulted in this one billion views is only possible with an incredible community of people we're so lucky to have on YouTube. And we can't wait to see what you'll come up with next!
Kevin Allocca, YouTube trends manager, recently watched “
Rewind YouTube Style 2012
The next billion Internet users
Wednesday, December 5, 2012
From 2010 to 2015, we estimate that one billion people from emerging markets will get online for the first time. While these new web users will be unlike those from developed countries in many ways, including the fact that they’ll probably access the web for the first time from a mobile device, they’ll share with the first two billion Internet users the desire to preserve and promote their culture and grow their businesses online. On Monday we held a press event in Singapore to discuss this shifting Internet landscape and what Google is doing to support these new citizens of the web.
Nelson Mattos, Vice President of Product & Engineering for Europe and Emerging Markets, talked about efforts to make the Internet faster and cheaper to drive adoption. This includes
Free Zone powered by Google
, in places such as the Philippines, which provides free access to Google Search, Gmail, and Google+ on feature phones. Nelson also talked about new tools to make it easier to get more local information onto the web, including Google+ pages for businesses, and
, which lets SMBs post goods for sale without needing a separate website.
Lalit Katragadda, Country Head, India Product, later spoke of the need for a more visual Internet experience, like that offered by YouTube and Google+ Hangouts, and how these services will make the Internet more engaging across language and cultural barriers. He also talked about how crowdsourcing will be critical to building a web that will be relevant and useful for these new emerging market users.
Google Map Maker
, for example, relies on citizen cartographers to map their world, and since starting in India as a way to make better maps of the subcontinent, it has become an important part of crisis response including
efforts from the United Nations
Finally Adam Smith, Head of YouTube in Asia Pacific, discussed how online video gives emerging market users a voice and helps spread and preserve culture. Telugu content lovers no longer have to be in India to watch their favorite Tollywood films or vegetarian cooking videos. And PSY — from Korean local star to the most-watched YouTube video of all time in just six months — shows how global culture now better reflects the true diversity of the globe.
With a billion more Internet users coming online, the global marketplace for ideas will grow from two to three billion people — that means a billion more people contributing and benefiting from the world’s best ideas, talents and more. “Gangnam Style” proves that the next big global entertainment phenomenon can come from anywhere. Next time, it might be from India’s Bollywood or Tollywood film industries. And what about the next Khan Academy? With many of the world’s best education systems located in Asia, it is a safe bet there is plenty to learn from the next billion people coming online.
Or, it may not be entertainment or education at all — it may be a world-changing business insight or a better way to prevent the spread of disease. The Internet's about to get a lot larger, while at the same time bringing us all closer together.
Julian Persaud, Managing Director, Google Southeast Asia
Kiwi wins post-grad Anita Borg Scholarship
Tuesday, December 4, 2012
While women are half of the overall workforce, they make up only a fraction of people in I.T.
Now in its seventh year, the Google Anita Borg Scholarship was established to help right this imbalance and encourage women to pursue careers in computer science and technology.
Last week, thirty
Anita Borg Scholarship
finalists and our
NCSS Junior Anita Borg Scholars
came together at Google Sydney as part of a retreat designed for women computer science students to connect and build relationships and receive professional development and training.
At the retreat, we also announced the final winners of our 2012 Anita Borg winners who received a scholarship towards their studies:
Karla Burnett, University of New South Wales - undergraduate Anita Borg Scholar Scholar
Mahsa Mohaghegh, Massey University in New Zealand - post grad Anita Borg Scholar
Congratulations also go to our finalists:
Chantel Garcia, Monash University
Charlotte Pierce, Swinburne University of Technology
Jade Loyzaga- University of New South Wales
Jenna Bermeister, University of Sydney
Livia Lam, University of Technology Sydney
Mithila Nicole Fox, University of Queensland
Nicky Crawford, University of Otago
Sarah Heimlich, Macquarie University
NCSS Google Junior Anita Borg Scholars
Davina Adisusila, University of New South Wales
Janette Chiu, University of New South Wales
Julia Wong, University of Technology, Sydney
Madisson Spanhel, University of Technology, Sydney
Marie Jo Ta, University of Sydney
Vanessa Ung, University of New South Wales
Amy Dee Fu, Australian National University
Caroline Bentley, Queensland University of Technology
Jessica Katherine Frawley, University of Technology Sydney
Jyoti Joshi Dhall, University of Canberra
Kat Reiner, Queensland University of Technology
Mahboobeh Moghaddam, University of Sydney
Mahtab Mirmomeni, University of Melbourne
Marnie Lea Lamprecht, University of Queensland
Nasrin Moradmand, University of Western Australia
Shohreh Seyedeh Zahra Hosseinifard, RMIT University
Upuli Gunasinghe, Monash University
Vasanta Gayatri Chaganti, Australian National University
Vinita Nahar, University of Queensland
Posted by Stephanie Borgmann, Talent & Outreach Programs Specialist, Google Australia & New Zealand.
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