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The YouTube ads Kiwis chose to watch in 2015
Thursday, December 17, 2015
From ASB’s
four-legged ball boys
to Sony’s
octopus photographer
, this year’s New Zealand YouTube Ads Leaderboard showcased the rise of made-for-YouTube content in 2015.
This year’s NZ Ads Leaderboard showcases brands that are finding new ways to capture people’s imaginations on YouTube, from Energy Online’s door knocking prank to longer form “made-for-web ads” from the likes of Lotto New Zealand and Air New Zealand.
The most watched YouTube ad in New Zealand this year was Air New Zealand’s
Men in Black Safety Defenders
. This marked the second year that the airline has taken out top spot with their entertaining take on safety videos.
Global brands made an appearance with Adidas’
There Will Be Haters
, Coca Cola’s
Remove Labels
and Pandora’s
Unique Connection
delivering longer-form videos that grabbed and held the attention of their respective audiences.
However, it was local creative from New Zealand that took out the majority of the top ten places on offer. Energy Online’s
Door Knocker
gave the world a fright, Adidas Rugby’s
Force of Black
fired us up with the All Blacks and Lotto NZ’s
Imagine
warmed our hearts with their father-son tale.
Here are the top 10 YouTube ads Kiwis chose to watch this year:
Men In Black Safety Defenders #AirNZSafetyVideo
Door knocking is so last century. See how we got rid of them.
شوف الناس بقلبك في رمضان | Remove labels this Ramadan
The unique connection
There Will Be Haters feat. Suárez, Bale, James and Benzema -- adidas Football
World's first Octopus photographer
Venus Williams and The Best Ball Boys in the World | ASB
Lotto Powerball "Imagine" - Pop's gift (extended version)
FORCE OF BLACK | adidas Rugby
Clash of Clans: Ride of the Hog Riders (Official TV Commercial)
The top 10 ads featured on the Leaderboard are calculated using an algorithm that factors in organic and paid views, watch time and also audience retention.
With YouTube watch time in New Zealand up 60% compared to last year, Kiwis are spending more and more time on YouTube. We look forward to seeing the work that brands create, broadcast and share in 2016.
Posted by Chris Dodson, Head of YouTube and Ads Marketing, Google Australia and New Zealand
The Year in Search: The Moments that Defined 2015
Wednesday, December 16, 2015
Each year at this time, we reflect on the moments that made us laugh, made us cry, and made us search, via our annual Year in Search. This was a year in which we celebrated a rugby win and lost a rugby hero in quick succession, and were captivated by news stories from the tragic Nepal earthquake to the new Royal baby.
Watch our video to rediscover the events, people and topics that defined 2015 around the world:
The hopes of a nation
It was always going to be a huge year for rugby, but the Cricket World Cup actually pipped the Rugby World Cup in terms of top trending searches for the year. The untimely passings of two of our most beloved rugby heroes, Jonah Lomu and Jerry Collins, topped the trending Kiwis that we were all searching for, and while Red Peak Flag was the most searched for off all the flag designs, it failed to carry the referendum earlier this month.
How did they do that?
‘How to’ searches are always particularly representative of the trends sweeping a country, but this year Kiwis were concerned with the quotidian - how to write a CV, how to lose weight, how to draw, and how to tie a tie.
What the?
We’re a curious bunch, and this year we were just as into the big tough topics (Isis, TPPA) as the metaphysical (love, the meaning of life), and the … well, grammatical (what is a noun, what is a verb). Parents should also check out the internet lingo list so they know their emojis from their dubsmashes.
Here are New Zealand’s top trending searches of 2015:
Trending Searches
Agario
Cricket World Cup
Cyclone Pam
Natalia Kills
Jonah Lomu
Google Classroom
Lamar Odom
Rugby World Cup
Jerry Collins
Caitlyn Jenner
You can find more on these top searches and more at
google.com/2015
Trending Searches
1. Agario
2. Cricket World Cup
3. Cyclone Pam
4. Natalia Kills
5. Jonah Lomu
6. Google Classroom
7. Lamar Odom
8. Rugby World Cup
9. Jerry Collins
10. Caitlyn Jenner
News items of 2015 (Trending)
1. Cyclone Pam
2. Paris
3. Mayweather Pacquiao Fight
4. Rugby World Cup Final
5. Nepal Earthquake
6. Bali Nine
7. Charlie Hebdo
8. Pluto
9. Red Peak Flag
10. Royal Baby
How to… (Most Searched)
1. Make Pancakes
2. Tie a Tie
3. Screenshot On Mac
4. Draw
5. Cook Quinoa
6. Get Rid of Pimples
7. Lose Weight Fast
8. Write a CV
9. Make Money
10. Draw a Dog
What is… ? (Most Searched)
1. Isis
2. The Time in New Zealand
3. Love
4. Matariki
5. Meaning of Life
6. Prime Number
7. Gluten
8. TPPA
9. A Noun
10. A Verb
Kiwis (Trending)
1. Jonah Lomu
2. Jerry Collins
3. Willy Moon
4. Crystal Chenery
5. Shelton Woolright
6. Joseph Parker
7. John Campbell
8. Beau Monga
9. Katrina Dunlop
10.
Celia Lashlie
Global People (Trending)
1.
Natalia Kills
2.
Lamar Odom
3. Caitlyn Jenner
4. Ronda Rousey
5. Jarryd Haynes
6. Jeremy Clarkson
7. Charlie Sheen
8. Ruby Rose
9. Adele
10.
Sia
Recipes (Most Searched)
1. Pancake Recipe
2. Banana Cake Recipe
3. Chicken Recipes
4. Brownie Recipe
5. Mince Recipes
6. Waffle Recipe
7. Cupcake Recipe
8. Lasagna Recipe
9. Pasta Recipes
10. Cheesecake Recipe
Who is… ? (Most Searched)
1. A
2. Natalia Kills
3. Lucy the Australopithecus
4. Willy Moon
5. The Stig
6. The Bachelor NZ
7. Gossip Girl
8. The Richest Person in the World
9. Isis
10. The Hollywood Star with HIV
Where is… ? (Most Searched)
1. Xur
2. Gallipoli
3. Georgia
4. Mali
5. Tunisia
6. Namibia
7. Chuck Norris
8. Nepal
9. Bali
10. 800 Words Filmed
Digital / Internet Lingo (Trending)
1.
Agar.io
2. Kahoot
3. How Old Net
4.
A Long Time Ago in a Galaxy Far Far Away
5. Akinator
6. Snapchat Emoji
7. The Dress
8. Dubsmash
9. OK Google
10. 2048
Trending Searches:
What was hot in 2015?
The "trending" queries are the searches that had the highest spike in traffic over a sustained period in 2015 as compared to 2014.
Most Searched:
What topped Google’s charts?
The "most searched" queries are the most popular terms for 2015—ranked in order by volume of searches.
Hundreds of stories in depth
The 2015 Year in Search goes deeper than we've ever gone before. This year, we’re covering hundreds of news stories, sharing interactive guides and charts, and diving into the numbers by sharing things like how many times people searched for Adele (439 million, if you want to know!).
See how all of the biggest stories of the year compared:
<br />
Go to
Google.com/2015
to explore the rest of the 2015 Year in Search stories and top trending charts from around the world.
Posted by Annie Baxter, Head of Communications, Google Australia and New Zealand
#YouTubeRewind: Celebrating what you created, watched and shared in 2015
Wednesday, December 9, 2015
In 2015, you introduced the world to the latest
dance crazes
, opened up discussions about
diversity and inclusion
, and lip-synced in
cars
and
onstage
in front of millions. The trends you participated in and the creativity you shared defined the year on YouTube in a bigger way than ever before.
It's time to celebrate. More than 150 YouTube creators from all over the world got together to relive not just the best moments of 2015, but also some of the most memorable viral clips from YouTube history (hey, it’s still our
10th birthday year
for a few more days yet …). The result: the 2015 installment of our annual Rewind video, featuring everything from YouTube dance prodigies, some of your favourite TV personalities, an epic plastic ball fight, and even a remix from Avicii.
Here are the top trending videos for 2015 in New Zealand, based on the amount of time people spent watching, sharing, commenting, liking, and more. This year, the list represents the amazing variety of creativity brought to YouTube each day, including film parodies, pranks, creative safety videos, movie trailers, and hilarious moments from traditional media and big names on YouTube.
Given the interest in the recent launch of the
YouTube Kids app in New Zealand
, it’s no surprise to see that a video from Peppa Pig took out the top spot this year. Four global television moments also made the top Trending Videos list in Australia, paying homage to widely popular YouTube trends including in-car singalongs, the reading of mean tweets, and lip sync battles.
1.
Peppa Pig - 9 Episode Compilation 2!
by
theofficialpeppa
2.
Silento - Watch Me (Whip/Nae Nae) #WatchMeDanceOn
by
JaydenRodrigues
3.
Men In Black Safety Defenders #AirNZSafetyVideo
by
airnewzealand
4.
Justin Bieber Carpool Karaoke
by
TheLateLateShow
5.
Mean Tweets - Music Edition #2
by
JimmyKimmelLive
6.
Lip Sync Battle with Will Ferrell, Kevin Hart and Jimmy Fallon
by
latenight
7.
Star Wars: The Force Awakens Official Teaser #2
by
starwars
8.
Fast & Furious Nerd Shocks Instructors
by
mxmantv
9.
Old Men Grooving bust a move, and maybe their backs! | Britain's Got Talent 2015
by
BritainsGotTalent09
10.
Frozen Let it Go - In Real Life
by
therobster1992
When it comes to music, 2015 saw some of our fastest-rising videos of all time. Wiz Khalifa's "See You Again" reached over 1 billion views in just 6 months and Adele reached the year's top 10 in just a few weeks. The top 10 music videos collectively have more than 84 million subscribers, and these videos have collectively amassed more than 6 billion views in 2015.
1.
Wiz Khalifa - See You Again ft. Charlie Puth [Official Video] Furious 7 Soundtrack
2.
Maroon 5 - Sugar
3.
Taylor Swift - Bad Blood ft. Kendrick Lamar
4.
Justin Bieber - Sorry (PURPOSE : The Movement)
5.
Silentó - Watch Me (Whip/Nae Nae) (Official)
6.
Ellie Goulding - Love Me Like You Do (Official Video)
7.
Rihanna And Kanye West And Paul McCartney - FourFiveSeconds
8.
Omarion Ft. Chris Brown & Jhene Aiko - Post To Be (Official Video)
9.
Major Lazer & DJ Snake - Lean On (feat. MØ) (Official Music Video)
10.
Adele - Hello
And if you love staying on top of the most-anticipated new trailers, hottest music videos, and viral clips from YouTube creators, today we unveil the new
YouTube Trending tab
. This new tab in your YouTube app delivers the top trending videos directly to your Android, iOS, and desktop device. It's the best way to catch the videos, creators, and trends that people watch, share, and talk about each and every day. See 'em as they take off and before they appear in YouTube Rewind 2016. And for more Rewind fun, check out the
YouTube Rewind channel
!
Posted by Kevin Allocca, Head of Culture & Trends, and the YouTube Rewind team
Equipping teachers to inspire our kids into the jobs of the future
Wednesday, December 9, 2015
Introducing students to computer science has never been more critical to prepare them for the jobs of the future. While none of us know exactly what those jobs will look like, we do know they will require a greater ability to understand and engage in computational thinking and coding - across every sector. From medicine to mining, from fashion to food production, every industry is being transformed by computer science, and graduates are in high demand.
With many countries starting to focus on teaching computer science and coding in schools
it is critical that we have development opportunities for teachers to equip and inspire them with the skills they need to encourage the next generation of innovators. Google’s CS4HS program has been equipping teachers in New Zealand since 2011 by providing grants for hands on workshops for teachers. Through our
free online courses
through Adelaide University and our CS4HS workshops we’ve seen thousands of teachers inspired and equipped to implement this new curriculum.
Applications
are now open for our 2016 CS4HS program in
Australia and New Zealand
and are open until 26 February 2016.
If you want to know where computer science can take today’s students, check out
Careers with Code
. In the future, young Kiwis will use computer science to do great things, and it will all start with a great teacher with a passion for the topic.
Posted by Sally-Ann Williams, Engineering Community & Outreach Manager, Google Australia & New Zealand
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