New Zealand Blog
Google news for Kiwis
Google's look, evolved
Wednesday, September 2, 2015
Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again:
So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!
Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.
This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.
You’ll see the new design roll out across our products soon. Hope you enjoy it!
Posted by Tamar Yehoshua, VP, Product Management & Bobby Nath, Director of User Experience
Labels
android
antarctica
birthday
christchurch
chrome
competition
computer science
CS4HS
digital economy
doodle 4 google
doodles
education
google apps
Google Apps for Business
Google apps for education
google docs
google earth
Google Maps
Google places
Google Search
HR
internet
IT
Lego
livestream
localisation
mobile
navigation
NZ
online advertising
privacy
product launch
real estate
rugby fever
scholarship
schools
science fair
search
search ads
security
street view
students
symphony
traffic
universities
women
workplace culture
youtube
Archive
2017
Oct
Sep
Jul
Jun
May
Mar
Feb
2016
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2015
Dec
Nov
Oct
Sep
Jun
May
Apr
Feb
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Feb
Jan
2013
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Feb
Jan
2012
Dec
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2010
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2009
Dec
Nov
Oct
Feed
Give us feedback in our
Product Forums
.
