“Working on display advertising is part of our vision of improving the web as a whole. We want to simplify the process of buying and selling display ads, enable advertisers and agencies to get the best performance from their advertising, and open the ecosystem to even more advertisers and publishers.”
"..bringing the science of search to the art of display."
“We all know display advertising is more than just clicks and conversions. The very best display advertising creates an emotional connection with us, and we don’t yet have an algorithm for emotion. We want to take the pain out of display advertising so advertisers and agencies can spend more time doing what they do best, and that is really creative engaging and memorable ad campaigns.”